Our survey says…

29Apr08

Ah surveys, one of the oldest weapons in the PR arsenal. And the media love them too – if you can find a headline to tickle their fancy. After a quick search, I’ve found out that 19% of millionaires don’t feel wealthy, 8% of drivers have had an accident on the school-run and that Germans have better sex (who’d have thunk?). These are all surveys that tell us about the people that completed them. Then there are the “definitive” surveys: The 50 best albums ever , The Top 100 movies of all time, and the most recent 100 sexiest women in the world from the readers of FHM magazine.

Now in its 14th year, it’s fair to say that as far as definitive lists go, this one’s quite short sighted. Featuring four WAGs, all five members of Girls Aloud, and a smattering of current and former Hollyoaks regulars, the list is overwhelmingly blonde and white. In fact, there are only four black women in the entire top 100 (Rihanna, Beyonce, Halle Berry, Alesha Dixon) and barely enough Asian genes to make a whole person. No place then for the ultra-talented Zhang Ziyi or personal favourite Oluchi Onweagba. It strikes me as very odd that in a country where our population is over 8% non-white, the definition of sexy, in the mainstream mind, is still an image thats walked straight off page 3.

Far from informing us who the 100 sexiest women in the world are, this whole activity just tells us that FHM readers prefer the young blonde haired, blue eyed archetype that the tabloids lift up as an ideal. Something easily deduced without the need for 9.7 million votes and a glossy supplement.

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